Category Archives: Data Privacy Day

Privacy Breaches Lead to Significant Brand Damage

A 2015 report from the National CyberSecurity Alliance (NCSA) shows that data breaches that result in privacy lapses lead to significant brand damage.

Privacy_Breach_Cause_Brand_Damage

The report covers the experiences of IT professionals who work at a company which experienced a data breach.   41% of those employees noted that “loss of customer loyalty” (e.g., brand damage) was the second most negative consequence of the breach.

This finding reflects previous research conducted by the Ponemon Institute and should help prioritize the efforts of device manufactures to promote good security and protect consumer privacy.

Click the following link for the full data privacy consumer behavior report from the National CyberSecurity Alliance.

Data_Privacy_Day_Privacy_Is_Good_For_Business_240wide

IoT Security Lab is a Data Privacy Day Champion.

Half of All Consumers Think Security Equals Privacy

According to the National CyberSecurity Alliance (NCSA), half of all U.S. consumers think that “security” is the same as “privacy.”

Security_and_Privacy_Are_Synonymous_To_Consumers

In its recent survey, the NCSA found that:

  • 48% of the American public believes that privacy and security are the same
  • 52% of the American public believes that privacy and security are different

The survey results suggest that consumers shopping for smart devices could be just as turned off by poor security as an unclear  privacy policy.   It also suggests that detailed information about security and privacy issues (such as the security alerts IT professionals are used to consuming) could be ignored by consumers who cannot even distinguish security and privacy.

Click the following link for the full data privacy consumer behavior report from the National CyberSecurity Alliance.

Data_Privacy_Day_Privacy_Is_Good_For_Business_240wide

IoT Security Lab is a Data Privacy Day Champion.

High Net Worth or In Their Fifties Equals Privacy Sensitive

The National CyberSecurity Alliance (NCSA)  has released a new report that links demographics and privacy in technology.

Demographics_Matter_Highest_Net_Worth_Are_Most_Privacy_Sensitive

According to the report, the most “privacy sensitive” groups are:

  • 46-65 year olds
  • those with the “highest” net worth

This finding reflects previous research conducted by the Lares Institute and should help device manufacturers understand why certain groups may fail to adopt their smart devices unless information about their privacy is transparent.

Click the following link for the full data privacy consumer behavior report from the National CyberSecurity Alliance.

Data_Privacy_Day_Privacy_Is_Good_For_Business_240wide

IoT Security Lab is a Data Privacy Day Champion.

Consumers Make Buying Decisions Based on Privacy

A new report linking data privacy and consumer buying behavior was released in advance of Data Privacy Day.

Consumers_Make_Buying_Decisions_Based_On_Privacy

According to the report:

  • 39% of people said they’d made a buying decision based on privacy concerns.
  • 27% of millenials abandoned a purchase online because of security and privacy concerns in the past month.
  • 32% of US adults always conside a company ‘s privacy poliies when choosing which websites to visit or online services to use.

These figures reflect previous research conducted by the Lares Institute, Raytheon (in partnership with NCSA) and Ipsos.

Click the following link for the full data privacy consumer behavior report from the National CyberSecurity Alliance.

Data_Privacy_Day_Privacy_Is_Good_For_Business_240wide

IoT Security Lab is a Data Privacy Day Champion.

IoT Security Lab Becomes Data Privacy Day Champion

Data_Privacy_Day_Privacy_Is_Good_For_Business

IoT Security Lab is proud to be a Data Privacy Day Champion as we look forward to Data Privacy Day on January 28.    The date commemorates the January 28, 1981, signing of Convention 108, the first legally binding international treaty dealing with privacy and data protection.

On Jan. 27, 2014, the 113th United States Congress adopted S. Res. 337, a nonbinding resolution expressing support for the designation of Jan. 28 as “National Data Privacy Day” in America.
For our part, IoT Security Lab pledges to make the privacy of IoT devices and the systems that support more transparent to consumers, so everyone can make informed privacy decisions when they purchase smart devices.