A new report linking data privacy and consumer buying behavior was released in advance of Data Privacy Day.
According to the report:
- 39% of people said they’d made a buying decision based on privacy concerns.
- 27% of millenials abandoned a purchase online because of security and privacy concerns in the past month.
- 32% of US adults always conside a company ‘s privacy poliies when choosing which websites to visit or online services to use.
These figures reflect previous research conducted by the Lares Institute, Raytheon (in partnership with NCSA) and Ipsos.
IoT Security Lab is a Data Privacy Day Champion.