Half of All Consumers Think Security Equals Privacy

According to the National CyberSecurity Alliance (NCSA), half of all U.S. consumers think that “security” is the same as “privacy.”

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In its recent survey, the NCSA found that:

  • 48% of the American public believes that privacy and security are the same
  • 52% of the American public believes that privacy and security are different

The survey results suggest that consumers shopping for smart devices could be just as turned off by poor security as an unclear  privacy policy.   It also suggests that detailed information about security and privacy issues (such as the security alerts IT professionals are used to consuming) could be ignored by consumers who cannot even distinguish security and privacy.

Click the following link for the full data privacy consumer behavior report from the National CyberSecurity Alliance.

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IoT Security Lab is a Data Privacy Day Champion.