High Net Worth or In Their Fifties Equals Privacy Sensitive

The National CyberSecurity Alliance (NCSA)  has released a new report that links demographics and privacy in technology.


According to the report, the most “privacy sensitive” groups are:

  • 46-65 year olds
  • those with the “highest” net worth

This finding reflects previous research conducted by the Lares Institute and should help device manufacturers understand why certain groups may fail to adopt their smart devices unless information about their privacy is transparent.

Click the following link for the full data privacy consumer behavior report from the National CyberSecurity Alliance.


IoT Security Lab is a Data Privacy Day Champion.