The National CyberSecurity Alliance (NCSA) has released a new report that links demographics and privacy in technology.
According to the report, the most “privacy sensitive” groups are:
- 46-65 year olds
- those with the “highest” net worth
This finding reflects previous research conducted by the Lares Institute and should help device manufacturers understand why certain groups may fail to adopt their smart devices unless information about their privacy is transparent.
IoT Security Lab is a Data Privacy Day Champion.